![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/d9b0c553-77a7-4243-af2e-953f68659e51_rw_1920.png?h=76c0a0e71f8a084ff85a8debf8e11942)
As an enthusiastic motorcycle rider and a coffee lover, I accepted the commission from Engines for Change (E4C), an organization that mobilizes motorcyclists to make a positive difference in the community. They wanted me to design a coffee label for them, collaborating with Have a Nice Day Coffee.
Kirsten Midura, The founder of E4C, loves the 80s design aesthetics, so that's the direction I went but also keeping Have a Nice Day Coffee's branding in mind.
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/7476d618-c527-427f-8c8c-5454f04b8094_rw_1920.png?h=1324054a0f61bcf946557816e1dcdcb6)
This is their existed coffee bag design.
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/09bf5f2f-06f3-4c16-a5b9-02a33ea12ed7_rw_1920.png?h=fdbf74caa79b7768105f4950efefad23)
This is the specific reference photo Kirsten would like me to base on.
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/5e1d203e-26eb-41b0-9e32-6183cbd389d2_rw_600.jpeg?h=721a8fb89483c5ceff910fdc97d68ebd)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/5f593b1b-8533-4735-8667-87fc7dbe0355_rw_600.jpeg?h=11498cd83d65c9892dfef15bee86ef0b)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/c296f5bd-1ef8-4b44-838d-8a0baa78d380_rw_600.jpeg?h=a1368672313e34b86648af50787e3a2f)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/bd78bbf1-83f9-4b2f-801e-23efd86c29d8_rw_600.jpeg?h=994f145e118bc8412af6b552bef58027)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/41a1db3e-c147-4fca-9a41-3089b308e818_rw_600.jpeg?h=2622aef574a1f4917dc9581d8cefcdaf)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/0252d10b-1a9a-49fe-a22b-228f9a6c3237_rw_600.jpeg?h=414323730e260a2204a03acfef773b22)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/7bdce4ca-3c41-4059-bcf3-7d12cb97386c_rw_600.jpeg?h=f6decea5c8af33e6cd1e047f143ee23d)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/3319d7ae-511d-47e3-be04-04039d4c2ce5_rw_600.jpeg?h=ba495b59f801d8d1f1d10565d8856da7)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/700f4b74-1c99-4d11-aeb4-ac904ed0a2ff_rw_600.jpeg?h=85b65506c10067c8bfd92f317e009d67)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/357b1599-e212-4f6e-960e-f9d0ea883632_rw_600.jpeg?h=173ea8cfb2de4fa2b15165d08aeccb39)
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/2aafd8ca-70b7-46ef-905b-ecb54f4be7cb_rw_1920.jpg?h=983511a7814c764ac9b76677f9469e8b)
Above is the mood board Kirsten and I build together on Pinterest.
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/efa5b371-21a2-4958-8f2f-fd3f454a4dab_rw_1920.png?h=16bd984474f9b2445b70d06617575483)
And voila! Here's what the final looks like.
The final delivery is a label around 3" x 4" in CMYK on the golden coffee bag.
And below is an alternative sketch a.k.a the "unchosen one."
The final delivery is a label around 3" x 4" in CMYK on the golden coffee bag.
And below is an alternative sketch a.k.a the "unchosen one."
![](https://cdn.myportfolio.com/3690765f-0606-4621-a30c-6ae4f0ac548f/ba88bef8-0453-4056-8c6f-8c7b206b171c_rw_1920.png?h=4d29639b3fe1b84ef7a0682e9de80f0a)
Sometimes the unchosen ideas/comps are not failures necessarily. I see them as the soil for the future projects.
I hope you find this project electrifying.
Feel free to contact me for yours!
I hope you find this project electrifying.
Feel free to contact me for yours!
Thank you!