Design Objectives:
I was hired to design the holiday emails and social media ads graphics for the brand Avalanche. Avalanche is an outdoor supply company and the main audience is women in their 30s and 40s. Their vibe is outdoorsy and nature. The project turnaround time is usually within 24-48 hours, so there is a lot of brainstorming to do. 

Style Guide:
Below is the style guide the client provided me. Typeset in Helvetica’s family.

Avalanche’s first set of Gift Card Email Design

There are three parts of email to be sent out at different time. I designed the template and switched only the hero images to match the different marketing messages.
Above are the Instagram stories to go out accordingly with the gift card emails. The important part is to leave space for both the top and the bottom of the graphics so the marketing messages won't be blocked by the profile pictures and buttons on Instagram.
The last part is for the drip emails the client can set up in Klaviyo after the customers have purchased the gift cards.
The second project with Avalanche is the email design for their pajamas sales.
Like the first project, there are Facebook ads and Instagram stories that followed. Above are for Facebook ads. I had to change the layout to fit the square proportion. The Instagram stories stay pretty much the same as the email layout since the ratios are both approximately 16:9.
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